Unlocking Innovation: The Power of Creative Self-Efficacy


 Innovation requirements are often designed to push individuals and organizations toward new ideas, better solutions, and competitive advantage. However, these requirements do not always boost innovation on their own. Their effectiveness strongly depends on creative self-efficacy—the belief individuals have in their ability to think creatively and solve problems. When creative self-efficacy is high, innovation demands act as a positive challenge, encouraging experimentation, risk-taking, and novel thinking. In contrast, low creative self-efficacy can make the same requirements feel overwhelming, leading to anxiety, resistance, or routine responses. Thus, confidence in creativity plays a crucial moderating role.

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